
AI Receptionist & Phone Ordering
Every call answered. Every caller sent to the right place.
Our AI receptionist answers your business line in a natural voice, day and night. It routes callers to the right department, branch or extension, takes messages, transfers to staff when a person is needed, and can take phone orders with prices, totals and an SMS payment link. It runs on your hosted 3CX phone system and connects to Square and SMS.
Photo: Harrison Keely, CC BY 4.0
Capabilities
What's included
Answers in a natural voice, 24/7
Every call is answered promptly, including after hours, at lunch and during busy periods.
Routes to departments, branches and extensions
Callers say what they need and are sent to the right team, location or person.
Takes messages
Captures the caller's name, number and reason, and passes it to the right person.
Warm transfers
When a caller needs a person, the call is handed to a member of staff.
After-hours and unanswered-call rules
Defined handling outside business hours, on public holidays and when a call isn't picked up.
Phone ordering
Takes orders from your current menu with prices and totals, reads the order back and confirms it.
SMS payment links
Sends a secure payment link by text so card details are never read out over the phone.
Integrations
Runs on hosted 3CX and connects to Square for menus and orders, and to SMS for confirmations and links.
Try it live
Hear it for yourself.
Talk to our own AI assistant in your browser. It answers questions about Formartiq, takes your details for a callback and can book a demo, just as a receptionist would for your business.
You are speaking with an AI assistant. Conversations may be recorded to follow up on your enquiry. See our privacy policy.
Prefer to type? Use the chat button in the corner of the page.
Every call becomes a ticket
Nothing said on the phone gets lost.
The receptionist can log each call and turn it into a ticket your team can act on and track to completion.
Captured on every call
- Caller number and name
- Reason for calling
- Call summary
- Transcript or recording link
- Urgency
- Assigned department
- 1
Logged
The receptionist records the details of every call as it ends.
- 2
Ticket created
A ticket is opened in a Formartiq dashboard, by email, or in your helpdesk or CRM. Integrations with helpdesk and CRM tools such as HubSpot, Zendesk, Freshdesk or Google Sheets are available on request.
- 3
Caller confirmed
The caller receives an SMS confirmation with their ticket number.
- 4
Routed and escalated
The ticket goes to the right staff member, with escalation and reminders until it is closed.
- 5
Reported
Reporting shows call volume, reasons for calling and response times.
Example call
What a call sounds like
An illustrative example of a phone order. It is not a recording of a real customer call.
- ReceptionistGood afternoon, thank you for calling. How can I help you today?
- CallerHi, I'd like to place an order for pickup.
- ReceptionistOf course. Which location would you like to pick up from?
- CallerCable Beach, please. Two chicken wraps and a mango smoothie.
- ReceptionistTwo chicken wraps and one mango smoothie for pickup at Cable Beach. I'll read you the total and text you a secure payment link now. Is that correct?
- CallerYes, that's right.
- SystemPayment link sent by SMS. Once paid, the order is sent to the store.
How it works
A clear path from first call to go-live.

- 1
We map the calls you receive today and where each caller should go.
- 2
We write the receptionist's greeting, knowledge, routing and after-hours rules with you.
- 3
We connect it to your 3CX system and, for ordering, to Square and SMS, then test it with your team.
- 4
We go live on your main line and refine it from real calls.
Platforms
3CX · ElevenLabs · Square · Twilio
Customer stories
AI Receptionist & Phone Ordering in practice

Gaming & Entertainment
A Bahamian gaming operator runs one hosted phone system across its head office and branches.
A hosted 3CX system with 47 extensions, and an AI receptionist on the main linethat routes callers to the right department, branch or extension.
Read the story →
Construction & Industrial
A Grand Bahama industrial group answers its main lines with an AI receptionist on a hosted phone system.
A hosted 3CX department with its own SIP trunk and local 242 numbers, an AI receptionist on the main line, and an ongoing automation engagement.
Read the story →
Hospitality & Restaurants
A Nassau café chain takes phone orders across its stores, without pulling staff off the counter.
Customers call and order by voice. Each order is read back, paid by secure SMS link and sent automatically into Square at the store the customer chose.
Read the story →Industries
Where this works well
Hospitality & Restaurants
Online and phone ordering, payments and synced menus, so staff can focus on guests.
Learn more →Gaming & Entertainment
Reliable, monitored systems for operators that can’t afford downtime.
Learn more →Construction & Industrial
Phone systems, digital paperwork and automation for contractors, suppliers and industrial operations.
Learn more →Healthcare
Paperless intake, online booking and automated reminders for a calmer front desk.
Learn more →
Talk to us about ai receptionist & phone ordering.
Every engagement is quoted to your needs. Contact us for a quote.
Or call +1 (202) 410-6806
